Design and implementation of a change and communications programme for KPMG UK LLP to move 5,000 employees from five London locations to two buildings.
The brief / challenge
The Juniper Co. was commissioned by the European Head of Infrastructure to communicate the rationale and overcome any internal opposition to the relocation of 5,000 employees.
The move involved condensing five buildings to two centres: one in the City and a second, dynamic new building in Canary Wharf.
We gave every employee a designated single point of contact for information regarding the move and used evocative storytelling to clearly convey the strategy; taking employees on a virtual journey through the process to create buy-in and understanding.
We implemented a Change Champion Network and brought the move to life through an interactive intranet. The Change Champions were responsible for disseminating information and ensuring everyone understood the ‘what, when, why, where and how’ of the move. Intranet content included a live web cam broadcasting daily progress in construction of the new building; FAQs; up to the minute photographs and filmed interviews with the COO and members of the Board – where they discussed the plans, shared their views and talked about how inspired they were by the new space.
In parallel, a series of supporting collateral was developed for our ‘8-week Countdown’ campaign which released of a series of messages on a weekly basis, and proved to be a powerful way to disseminate a lot of information in simple bite-sized chunks – links to the relevant intranet pages kept each message short and to the point.
A smooth and successful relocation; stakeholders were engaged throughout, displaying confidence and enthusiasm
Teams ‘hit the ground running’ from day one, enabling business continuity for staff and clients alike
The ‘8-Week Countdown’ campaign was extremely successful and received positive feedback, in particular from the Change Champions who felt well supported.