The brief / challenge
The Juniper Co. was asked by Matthew Morris, the Duchy Rural Director, to work closely with the executive team at The Duchy of Cornwall. He was looking for a partner to support their strategic review process, with the aim of identifying the company’s vision, values, and strategic objectives, resulting in a strategic ‘plan on a page’.
The solution
Our approach to the above brief included the following steps:
1.
Present and explain the process to the executive team, conduct one-on-one
interviews to build rapport, walk in their shoes and understand their
individual objectives and challenges
2.
Review the Duchy’s ‘North’ and compass – their vision, values and
critical success factors, through a series of four-hour facilitated virtual
workshops with the extended executive team
3.
Facilitate a series of virtual employee workshops to allow all 160
employees to contribute to creating the organisation’s values. This included establishing
and working with a smaller ‘Values Group’ to finalise the values and
associated behaviours taken from the exploration process with the wider
employee group
4.
Facilitate a process to review and agree on final Critical Success
Factors and Strategic Objectives, so they could be cascaded to team and
individual objectives, in addition to KPIs and departmental budgets
5.
Assist in
ratifying KPIs and updating the executive decision matrix once the plan on a
page was complete
6. Support the creation of marketing collateral, working with an internal project manager and external agency to visualize the vision and values of the company.
The results
As a result of the strategic alignment work that took place, The Duchy has a ‘plan on a page’ which clearly displays the vision, values, and factors critical to the business’s success. The final product - The Duchy of Cornwall plan on a page booklet, is a relatable and inclusive document, which all staff can feel proud of. It now sits on everyone’s desk and is a helpful tool for new recruits, tenant farmers and other stakeholders, to help explain the Duchy’s direction, focus and behavioural pillars.
